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Our History

The Loynds’ family have been involved with the confectionery industry both in manufacturing and supplying machinery for three generations, now spanning over seventy years.

When John Loynds started his first Saturday job working for his father at his candy factory little did he know where it would lead him? In the hay day of lettered rock, the Ashton Candy Company was one of the biggest rock candy manufacturing companies in England. Employing 60 staff and manufacturing over 25 ton of lettered rock a week this is where it all began for the Loynds family.

Join us on a trip down memory lane and see how things have changed since the 1940’s.

Loynds history

After the War Eddie Loynds started at the bottom as a pan man, boiling candy at Blackpool sweet factory Waller and Hartley.

yolli 1940
yolli 1950

Eddie worked his way up the ladder at Waller and Hartleys learning his trade to become a master confectioner. He then spent a brief spell managing another local factory Hornby Confectionery. It was here he met his future business partner Mossie Parker.

Eddie and Mossie became well-respected business men in Blackpool opening their own candy factory The Ashton Candy Company, along with a 3rd partner Albert Gubay (who later went on to open the successful Kwik Save chain of supermarkets.) They built up a mutual respect from their customers and were working all hours 7 days a week, just to meet the public demand! The day started with boiling 50Kg of sugar and glucose, bubbling and gurgling in the pan. It was poured onto a giant tray to cool and be coloured until it was a manageable, sticky blob the size of a suitcase, this was then coloured and made into different types of candies some with lettering & designs in them. Incidentally it is still manufactured in this way today.


John’s older brother, Doug Loynds became factory manager of Ashton Candy Company under the watchful eye of his father, Eddie. It was here both Doug and John learned the skills needed to start their own respective company’s’.

yolli 1960

The Waller & Hartleys factory was at this time one of the biggest manufacturers of confectionery in the UK. Due to a buy out by Barker & Dobson the factory was closed. To streamline the Barker & Dobson Growth, production was moved to another location and the manufacturing of lettered rock was dropped. Eddie and Mossie moved in and took over most of the lettered rock customers. There was no looking back for the two entrepreneurs, it was literally a “sweet success!!”

The Ashton Candy Company manufactured the biggest bar of candy rock in the world, beating all world records that led it to being published in the Guinness Book of Records. The bar weighed 3 cwts (which today is approximately 153 kilogrammes), 7ft long and 15 inches in diameter. It was auctioned off by H.R.H The Duke Of Edinburgh in London for the Variety Club, a children’s charity and raised over £100,000 which by today’s standards is a small fortune. With their family background, John and Doug continued the family tradition.

Doug founded Fylde Coast Confectionery in the early 1970’s and John followed suit in the late 70’s with his own company Jaydee Candy’s along with sisters Vivienne, Devery, and brother in law John Kay. Originally John trained in engineering but inevitably fate took a hand and he joined the family tradition of manufacturing candy. It was also at this time Doug broke his father’s record and replaced the former Ashton Candy Company in the “Guinness Book of Records”. This time it was a 9ft 2inches candy monster, weighing in at 5 cwt (approximately 255 kilogrammes) with a 19 inch diameter! Unfortunately, this record has now been beaten elsewhere, but it was Loynds who got there first!


John decided to gain more experience working in other confectionery fields and in 1989 was asked to join Vimto Confectionery as Production Manager in their new candy division. John helped take the company from manufacturing 5000kg of candies per week to 40,000 Kg per week in just over 8 months. Vimto later decided to concentrate more on their soft drinks side of manufacturing and closed the confectionery unit down. John was to become redundant so he bought most of the Vimto machinery and rented premises in Blackpool. John’s engineering trained background came to fruition. He re-conditioned the machinery he purchased from Vimto and sold it on to other confectionery manufacturers. John realised that his engineering knowledge and knowledge of manufacturing candy and chocolate confectionery went hand in hand, and so Loynds Agencies International Limited was born.

yolli 1980

In Loynds Agencies first year of trading, sales/profits were greater than expected. The company was mainly trading in the U.K. with a small percentage coming from overseas exports. In its second year of operation full workshop facilities were installed allowing the company to refurbish the machinery to clients’ instructions. It was at this time great effort was put into developing the export side of the business. In its second year sales overseas went through the roof with the company now exporting more than 85% of their machines abroad. It was time to move, and new premises were purchased which allowed larger storage facilities and a well kitted out workshop. It was later decided to drop the word Agencies and rename the company to Loynds International Limited.


The turn of the millennium saw the addition of Karen Loynds to the business. The early years saw the company grow stronger. It moved twice to larger premises to store its expanding stock of confectionery machinery. Over the years, Loynds International expanded its product range to include everything the candy and chocolate manufacturer could want, from simple machines to whole production plants and end of line machines. Over the first part of the Millennium the company began producing latex moulds for candy factories. This opened up new markets and opportunities and the potential was seen to expand into the packaging side of the industry. Loypack was born. Managed by Karen Loynds, in 2002 Loypack invested in its first lollipop stick extrusion line and bag making machinery allowing further expansion into this market.

Loypack later branched out into on-line sales specialising in supplying its product range to the smaller home user.

In 2009 Loypack Online was born.

yolli 2010

Not forgetting family tradition, another Loynds joined the family business. Richard Loynds was made Director, and with this young blood came new ideas. Richard developed the on-line sales side of the business and the company expanded considerably due to the speciality of this niche market. In 2011 Sophie, Richards partner also joined the business to take over the customer service side of the company.

With new ideas came changes, and it was decided the name Loypack was no longer reflective of the company’s activities. Not only supplying packaging materials anymore, Loypacks product range was expanding and moving into new markets including bakery, chocolate and cake decorating.

Yolli was born.

The new Yolli website makes it even easier for our customers to purchase our products. A new trade and wholesale portal allows larger account customers to purchase through the website and a full mobile friendly site means you can even purchase easily while on the move.

And in case you’re wondering what Yolli means? The Yol comes from LOYnds. And the li comes from international! So now you know...